In celebration of the 70th anniversary of The Wizard of Oz in 2009, Warner Bros Consumer Products in partnership with CRYSTALLIZED™ — Swarovski Elements, invited the world’s top shoe designers to reinterpret Dorothy’s iconic Ruby Slippers for modern times. To kick-off Mercedes-Benz Fashion Week, The Wizard of Oz Ruby Slipper Collection was officially unveiled to celebrities and 'fashionistas' on September 4 2008 at an in-store gala event at Saks Fifth Avenue in New York City.
Some of the celebrated designers invited by Warner Brothers and Swarovski to give Dorothy’s ruby red slippers a 21st century makeover included Stuart Weitzman, Alberta Ferretti, Botkier, Diane von Furstenberg, Giuseppe Zanotti, Jimmy Choo, L.A.M.B. by Gwen Stefani, Manolo Blahnik, Moschino, Oscar de la Renta, Roger Vivier and Sergio Rossi. They were granted creative license and access to unlimited CRYSTALLIZED™ — Swarovski elements to re-imagine Dorothy’s design with their own modern vision of the sparkling Ruby Slipper.