Shoe brand by Petra Högström and Matilda Maroti based in Göteborg, Sweden.
Right off the bat, we’re not out to save the world. There’s other people more suited for that job. What we actually want, is to inspire. So this is a way of trying to change the perceptions of what is, and what is not, when it comes to shoes. That’s why we’re not so much a company as we are an initiative. The frontlines. The ones who’s sent to make new and bold choices. Find new sustainable materials. Meet new friends, and without a doubt, make some enemies. Cause believe us, this won’t be easy. It’s a good thing we won’t be alone in pondering over not so much the questions, but the answers to them.
Art or Commercialism? Haute Couture or Prêt-à-porter? Questions or Questioned? Simple or Simplistic? Sustainable or in style? When faced with a choice, who and what claims that you can’t pick both alternatives. Shoise is a way of finding out. A take on all questions raised. Condensing them all into a shape, a form, a shoe. An idea, to not focus on the or when it comes to a choice. But rather explore the and.