SHOISE

Shoe brand by Petra Hรถgstrรถm and Matilda Maroti based in Gรถteborg, Sweden.

Right off the bat, weโ€™re not out to save the world. There’s other people more suited for that job. What we actually want, is to inspire. So this is a way of trying to change the perceptions of what is, and what is not, when it comes to shoes. That’s why we’re not so much a company as we are an initiative. The frontlines. The ones who’s sent to make new and bold choices. Find new sustainable materials. Meet new friends, and without a doubt, make some enemies. Cause believe us, this wonโ€™t be easy. It’s a good thing we won’t be alone in pondering over not so much the questions, but the answers to them.
Art or Commercialism? Haute Couture or Prรชt-ร -porter? Questions or Questioned? Simple or Simplistic? Sustainable or in style? When faced with a choice, who and what claims that you can’t pick both alternatives. Shoise is a way of finding out. A take on all questions raised. Condensing them all into a shape, a form, a shoe. An idea, to not focus on the or when it comes to a choice. But rather explore the and.


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