A patented sandal, 30% recycled EVA material (super lightweight, durable and recyclable), designed to transform something overlooked into something unforgettable, 2025.
Inspired by the local bricks found on pavements throughout Southeast Asia, particularly 
in Thailand, where our idea was born, HE SHE IT reimagines a common ground element
as a bold fashion icon. The design is rooted in context, culture and contradiction. What 
was once underfoot now becomes the focus of attention.

 The name says it all.
This sandal is made for him (HE), her (SHE) and in Thai, the word
 ‘IT’ also means ‘brick’, a witty, double-edged name that speaks to both function and
form. It’s a playful intersection of language, material and design. A signature of PDM’s
approach to storytelling through products. It’s not just wearable, it’s sculptural. It’s not just funny, it’s functional. It’s not just another pair of sandals, it’s an icon in the making.
