Minna Parikka wins Spanish shoe design award

During the second edition of the Fuenso International Shoe Design Awards in Mallorca Minna Parikka won the award award for best breakthrough designer 2011.


After working and finding inspiration in London, Milan and Barcelona Minna Parikka returned to her native Helsinki in 2005 to launch the Minna Parikka brand. Minna’s love of footwear is based on the fact that shoes – unlike clothes – don’t have to be inhabited by a body in order to look attractive. But while they’re beautiful alone, it’s when a woman steps into a pair that the magic really happens. The right shoes can change how she looks, feels and is seen by others. And as objects of desire for women and men, they’re not just symbols of power but its Holy Grail. Her barnd expanded into an international brand with shops in fifteen countries, and may Lady Gaga, Fergie, Beth Ditto to its clientele.

Fuenso International Shoe Design Awards
The Fuenso group, always on the lookout for innovative experiences, has organized the Fuenso International Shoe Design Awards, a shoe design competition that will bring together the leading exponents of the footwear industry at an international level and award the best shoe designs in the three following categories:
FUENSO AWARD FOR SEDUCTION to the best women’s footwear design showing elegance and sensuality.
FUENSO AWARD FOR ENERGY to the best sports and active footwear design.
FUENSO AWARD FOR FOOT CARE to the best footwear designed for foot and body comfort.

The purpose of these awards is to combine authenticity, luxury and wellbeing in the footwear industry, offering a new vision of the work, creativity, and technology behind each pair of shoes.
INNOVATION: To the best footwaer design poffering a radical innovation.
BALEARIC: To the best footwear designed from a Balearic brand.
RISING STAR: To the best breakthrough designer
TRAJECTORY: To a remarkable career in the footwear/shoe industry.

The next Award night and 3rd edition will be celebrated in April 2012.

www.virtualshoemuseum.com/minna-parikka