Sophisticated Primitive is a consulting design and research studio assisting designers in laying out a foundation for technology based innovative automotive/footwear development. SOPR assisted in the auditing and developing of the 2D patterns as well as the conversion of these patters into 3D objects. In addition, they assisted in the digital transformation of the objects onto the 3D scanned lasts and ensured functionality, feasibility as well as the proper fit of the footwear.