Shoe Store Installation

John Breed

This kaleidoscopic leg/shoe project is located inside the new Breuninger shoe store in Stuttgart, Germany. A former factory, the space has been transformed into Europe’s biggest shoe store, which opened at September 13th 2012.

‘The installation is about the madness of women about buying shoes,’ Breed says of the fibreglass legs of slightly different colours. ‘Like in real life, when a lady returns home after another shoe shopping session and one asks, ‘Doesn’t she already have a pair like this?’ Breed says his process began by making sketches of a Medusa head with legs and shoes instead of snakes with heads. Wanting to make it more ‘tempting and sexy,’ he changed the Medusa concept into shoe-wearing legs. He used 145 shoes and a rainbow of paint to create this colorful legs installation.

145 shoes on multicolored legs , 9 x 3 meter.

© John Breed

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