Dutch fashion designer Iris van Herpen stands for a reciprocity between craftsmanship and innovation in technique and materials. She creates a new direction of couture that combines fine handwork techniques with futuristic digital technology. She forces fashion to the extreme contradiction between beauty and regeneration.
The essence of van Herpen is expressing the character and emotions of an unique woman and to extend the shape of the feminine body in detail. She mixes craftsmanship- using old and forgotten techniques- with innovation and materials inspired on the world to come.