The shoe Made of Japan, its size is more then one meter long, marks the authenticity of Onitsuka Tiger as a Japanese label. The shoe is designed by Gary Baseman, an illustrator and toymaker, influenced by the Japaneese culture and the old Japanese toymaking tradition. His skills made him the perfect partner for the new Onitsuka Tiger campagn.
This campagne was made by Strawberry Frog, an worldwide award-winning full service agency that delivers breakout strategic and creative work for a select group of blue-chip clients.
The astonishing Tiger story The history of Onitsuka Tiger began with the establishment of Onitsuka Co. Ltd. in 1949. Based on the philosophy of bringing up sound youth through sports, the company has maintained the tradition of specializing in the manufacturing of sports shoes using original ideas and applying epoch-making techniques. As the Japanese people recovered from the war and began to appreciate the benefits of sports, Onitsuka Tiger shoes were on their feet. The first basketball shoes in Japan had a tiger face design on the arch of the foot and this became Onitsuka’s trademark. In the 1960’s, Onitsuka Tiger sports shoes were worn not only by the Japanese, but also by top foreign athletes.
© Onitsuka Tiger by Asics
