Clarks innovates during the upcoming Mercedes-Benz Fashion Week 2014 in Amsterdam, held from January 17 till 27, with the first fashion catwalk shoes show. To support new design talents Clarks challenged different designers from the Dutch Shoe Academy in Utrecht to participate in this shoe contest for this special event.
10 nominated designers have designed a private collection of three pairs of shoes (women/men), in which his/her personal style and identity as a designer are clearly visible. And a pair of shoes, based on the ‘Bombay Lights’ pump from Clarks. These unique designs are presented for the first time on Saturday, January 25th, during the Mercedes-Benz Fashion Week in Amsterdam.
The participating designers:
Amber Ambrose Aurèle – Deniz Terli – Dora Kloppenburg – Titia Keuning – Janine van den Bosch – Kina Helm – Laura de Weijer – Lieke de Koning – Milou Hillegers & Leonie Huinink, Kumar Autar & Doresito
The jury (Carlo Wijnands/Programme Director Mercedes Benz Fashion Week Amsterdam, Geraldien Prud’homme/editor in chief Schoenvisie, Liza Snook/owner Virtual Shoe Museum and Judith van Kaathoven/marketingmanager Clarks) will select the winner and at the end of the show style icon and shoe lover Victoria Koblenko will announce the winner of the Clarks Shoe Design Award 2014.
The Clarks Shoe Design Award winner gets:
Clarks money price € 1000,-
Dutch Shoe Academy education to the value of € 3500,-
Designer ebike by smart to the value of € 2949,-
The Clarks Shoe Design public Award winner (most likes on Facebook) gets:
Workshop free of choice to the value of € 750,-
You can view the wonderful shoe selection here and vote for your favourite shoe.
The catwalk models will be dressed by the leg and bodywear brand Oroblu.
CLARKS FASHION CATWALK SHOES SHOW
Date: Saturday 25 januari 2014
Location: Westergasfabriek, Gashouder, Amsterdam
Start show 14:15
Dutch Shoe Academy
The Dutch Shoe Academy is the center of expertise for leather and shoes for both the Netherlands and its neighboring countries. This is the place in the Netherlands where you can learn in full width. The trade of shoemaker and saddler the Dutch Shoe Academy has a long history of training in the field of footwear and leather processing technology.
The strength of the Dutch Shoe Academy is the high-level knowledge of shoe technology, leather processing, shoe fit and design.
In the Dutch Shoe Academy you will learn everything about shoes and leather: traditional and innovative techniques for designing, making and repairing shoes, leather goods and saddles, knowledge of anatomy, fit and various core brands of audiences and markets.