Irregular Choice unveils ‘Cinderella’ Collection

‘Every Girl Deserves her Cinderella Moment… ‘This has been the philosophy for Irregular Choice since owner Dan Sullivan began, now he is making that dream come true. In collaboration with Disney, we are excited to be launching our truly magical Cinderella collection. This limited edition appearing in stores worldwide on the 28th of October at 12pm…

Gracefully glide with us into our beautiful fairytale kingdom full of glitter, oversize bows, and amazing embroidered embellishments.

Dreamy organza ribbons will sweep you off your feet whilst Lucite heels encapsulate dancing Cinderella figurines. Truly feel the magic as lights sparkle with your every step, with features including beloved characters and quotes from the classic Disney Cinderella movie transporting you into the enchanting tale. Fulfil your dreams with your very own glass slipper inspired heels, featuring silver glitter uppers with oversized bows and metallic high heels.

Enjoy your very own Irregular Happily Ever After.

Special ‘Cinderella’ styles:
‘Gracious Dreamer’ + ‘Sparkling slipper’: Light up as you walk with small flashing lights across the body of the shoe to give the effect of a glass slipper.
‘Make An Entrance’ + ‘It Fits + Glittering Entrance’: The bow lights up as you walk.
‘Call me Cinders’ + ‘Home Before 12’: Wind up Cinderella underneath the sole and watch her dance around inside the heel.

About Irregular Choice
The brand was created by Dan Sullivan in 1999 as a reason to stand out from the crowd. Back in the late 90’s Dan saw that the footwear market was becoming very neutral and black, yet there was a global demand for something different and individual, something to wear with pride. Born in London, England, and growing up on the Kings Road in the 70’s during the Punk era, Dan was fortunate enough to travel the world throughout the 70’s and 80’s with his family. Whilst his parents developed their own irregular footwear collections, including ‘Transport’ and ‘Chaos Creators’, Dan got to visit the most amazing and inspirational locations, allowing him to soak in everything that surrounded him. He had left home by the age of 15 and opened his first shoe shop in Covent Garden at the age of 18, which soon turned into 6 stores, until at 23 he decided to close the stores so he could travel and add to his already extensive knowledge of what the rest of the world had to offer.

During his mid to late 20’s Dan chose to go back to the far east to meet with factories and understand the opportunities that were being offered from that part of the world. Dan Sullivan: ‘The culture, architecture and foods were big influences for my first collection in 1999, and that’s where I got the inspiration for the split toe shoe, which is still incorporated into my designs today.’

The opportunities that Dan discovered in China allowed for detailed & creative manufacturing, at an affordable price & small quantities. This gave Dan the chance to combine the resources of the far east with the experiences he had gathered spanning the most creative times, and countries, of his generation. And from this Irregular Choice was born.

Dan has stuck very determinedly to his philosophy throughout the past 16 years, which is to keep Irregular Choice as something that is not influenced by passing trends, but original and set apart from the crowd. His fearlessness translates into the design of the shoes, and an Irregular Choice shoe is not like any other you’ll find. Dan doesn’t listen to what’s happening in the fashion industry or what another brand may be doing. This is what makes Irregular Choice designs completely unique and truthful.

From embellished heels, ornate wood carvings, tiny intricate charms and lavish fabrics, to the memorable colour combinations, everybody has an Irregular Choice favourite shoe or story. Each year Dan creates over 600 different styles, and is constantly jotting down styles, photos and sketches, it’s an ever expanding creative process reaching to what is now over 10,000 different options. Irregular Choice has evolved with great strides over the past decade. The brand is now sold through hundreds of stockists around the world, and has nine of its own stores across the globe, with more in the pipeline.

Irregular Choice had several whimsical special editions, the Blythe Doll collection, wedding shoes and in 2015 there was the STAR WARS collection. And earlier this year there was the launch of the fabulous ‘Alice in Wonderland’ collection.

Buy your Irregular Choice Cinderella shoes here.

More shoes by Danny Sullivan at the Virtual Shoe Museum.